The pandemic has forced brands to get creative in their marketing. And with more people at home looking at their phones, utilizing social media can be a fun and unique way to connect with your audience. Here are some creative social media ideas brands are trying during the pandemic.
- Quick behind-the-scenes videos showing the brand’s process or a day in the life.
- Livestreamed lessons on anything from dance to yoga to floral arrangement.
- Virtual tours of closed-to-the-public galleries, exhibitions, or attractions.
- Creating branded GIFs, filters or presets for people to use on Instagram and TikTok.
- Holding creative Instagram photo challenges.
- Live performances, readings, or interviews.
- Live Q&A sessions on Instagram and Facebook with you, your team, or your partners, no matter where you are.
- Twitter Q&A sessions with your audience, using a branded hashtag.
- Sharing uplifting or inspiring content from your audience.
Want some more inspiration? Here are a few examples we really liked.
Getty Museum’s Instagram art re-creation photo challenge
https://www.instagram.com/p/CAYiaVqHp_H/?utm_source=ig_web_copy_link
Originals by Africa’s Best gets their audience (and their kids!) involved in fun challenges using their products
https://www.instagram.com/tv/CALBhR1FTuw/?utm_source=ig_web_copy_link
You Good, Sis embraces community and wellness with regular meditation, fitness, and home-centered events virtually
https://www.instagram.com/p/CCtdMU6gAD7/?utm_source=ig_web_copy_link
Canva holds a #CanvaChallenge design challenge on Twitter, giving away three prizes and promoting audience creativity
https://twitter.com/canva/status/1261627514872610817
Hello Fresh’s #HelloAtHome Facebook videos show staff members cooking in their home kitchens.
https://www.facebook.com/watch/320774061283785/214643936507585/
