about this project

Original’s by Africa’s Best wanted to maximize their visibility in the marketplace with their new product line of hair products. To do so, they needed to attract a growing younger demographic without alienating its established core consumers for a fully integrated campaign that each sector would appreciate.

Key Design & Media led the visual direction for the launch campaign, One of our primary goals was to establish consistent visual branding and marketing collateral by creating clean and fresh graphic design, product label packaging and video production assets.

work delivered

We led the charge in developing the conceptualization of Africa’s Best Honey & Castor four-maintenance and Tex lax kit product labels. As a leading company founded on natural ingredients, we executed packaging that immediately highlighted value. By using natural colors and textured images of sweet honey comb, we set the tone for what experience consumers could expect from each product.

In our work developing online video commercials and a series of “how to” hair tutorials for the product line, our team of researchers and videographers highlighted the products, but more importantly the lifestyle of Africa’s Best consumers. Warm tones remnant of the natural ingredients in the product accompanied talent reflecting the demographic hair diversity and a beautiful location seamlessly communicated customers lifestyles.

Our work was used to market digitally and throughout beauty supply stores nationwide. The campaign direction propelled Africa’s Best customer engagement and brand recognizability, receiving rave reviews from consumers online and offline. The marketing team met all of their internal benchmarks and goals. All services included:


let's partner

Whether you’re launching a new product, rebranding an existing line, or seeking to enhance your visual presence, Key Design & Media is your dedicated partner. Step into a realm where creativity meets strategy, and let’s craft a visual legacy for your consumer product brand.