Originals by Africa’s Best set out to maximize visibility in the marketplace with the launch of a new haircare line. The goal was to create an integrated campaign that would resonate with both younger, trend-driven consumers and the brand’s long-standing loyal audience.
The challenge was twofold: capturing the attention of a younger demographic that values modern aesthetics and social engagement, while maintaining authenticity and loyalty among existing customers who trust the brand’s heritage.
We led the visual direction for the launch campaign, focusing on creating a consistent and elevated brand presence across every touchpoint. Our approach included:
The campaign launched successfully across digital channels and beauty supply stores nationwide, significantly increasing consumer engagement and brand recognizability. The refreshed creative direction received positive feedback from both new and existing customers, and the marketing team achieved all internal benchmarks and goals.
