Create an emotionally resonant Mother’s Day digital campaign video that honored mothers while reinforcing Camille Rose’s values of care, heritage, and intentional beauty. The campaign needed to connect on a human level while organically promoting the brand’s Black Castor Collection, available at Walmart, without feeling overly commercial.
This campaign was designed as a heartfelt message to moms, rooted in authenticity and everyday moments.
KDM led the creative and art direction from concept through execution, shaping a narrative that celebrated motherhood through warmth, intimacy, and real connection. The visual approach leaned soft and natural, allowing emotion and storytelling to lead.
Talent was thoughtfully selected, and a dedicated production team was assembled to bring the concept to life with intention. The Black Castor Collection was integrated seamlessly into the story as part of a mother’s routine—present, purposeful, and supportive of the message rather than positioned as the hero.
Storytelling came first. Brand alignment followed. Every detail served the larger message.
The final digital campaign video delivered a meaningful Mother’s Day message while supporting a key retail moment for Camille Rose at Walmart. Designed for social and digital platforms, the asset balanced emotional storytelling with clear, natural product visibility.
The result was a campaign that felt genuine, elevated, and aligned—strengthening brand connection while honoring the community Camille Rose serves.
