For Camille Rose’s biggest sales moment of the year, Black Friday, the brand set out to create a campaign that felt bold, celebratory, and unmistakably rooted in beautiful hair vibes. KDM partnered with the Camille Rose marketing team to bring the “Issa Party” Black Friday campaign to life, delivering a suite of high-energy video and visual assets designed to engage consumers across digital and social platforms.
The goal was to invite consumers into Camille Rose’s Black Friday sale as if it were the biggest party of the year. The campaign needed to drive excitement, align with an existing cultural moment, and support conversion during the brand’s most important e-commerce window.
The client’s vision centered around “Issa Party”, a campaign title inspired by the song by rapper Latto, who was also a Camille Rose brand partner that same year. Building off the music, energy, and cultural relevance of the song, the marketing team developed a party-driven theme that positioned the Black Friday sale as a can’t-miss event.
KDM led creative direction and art direction for the campaign, translating the concept into dynamic visuals, performance-driven video content, and cohesive styling that reflected both the brand’s identity and the celebratory tone of the campaign. Production took place in Atlanta, capturing vibrant, high-impact assets designed to stop the scroll and spark excitement.
The “Issa Party” campaign delivered a cohesive collection of high-energy video and visual assets used across Camille Rose’s digital and social channels throughout Black Friday. The campaign helped amplify excitement around the sale, supported strong consumer engagement, and contributed to Camille Rose achieving its highest Black Friday sales revenue to date.
