Aunt Jackie’s Aloe & Mint Collection launched as a new line focused on soothing the scalp and delivering a refreshing care experience. The goal was to introduce the collection to consumers, clearly demonstrate product usage, and create high-quality e-commerce assets that supported PDP pages and digital marketing.
KDM led the creative direction and production of product photography and video for the collection. The visuals were designed to educate and reassure consumers by showing how the products are used while visually communicating the collection’s cooling, soothing benefits. Clean compositions, fresh color tones, and texture-driven moments were used to evoke relief, hydration, and comfort across both still and motion assets.
The final photography and video assets were used across PDP pages, social, and e-commerce platforms, giving Aunt Jackie’s a cohesive launch toolkit for the new line. The content supported product education, strengthened first-impression visuals for online shoppers, and helped establish a clear visual identity for the Aloe & Mint Collection.
