Publix hired with us to produce a social video for their campaign “How to Pick the Best Stone Fruit.” Filmed overnight on location inside a Publix grocery store in Tampa, Florida, we managed all aspects of production—from filming to post-editing—capturing the inviting and educational tone that aligns with Publix’s brand voice.
The final video was featured across Publix’s social media channels, including Facebook and Instagram, where it reached and engaged hundreds of thousands of viewers. The campaign successfully educated customers on how to select quality stone fruit in-store while reinforcing Publix’s commitment to providing helpful, customer-focused content.
