Key Design & Media was hired by Publix to produce social-first video content recognizing Kwanzaa and honoring the cultural traditions of the communities they serve. Filmed on location in Lakeland, Florida, the project focused on creating authentic, visuals that celebrated heritage and representation. Our team handled on-site production ensuring the content felt intentional, community-driven, and aligned with Publix’s commitment to inclusivity across its brand platforms.
The final social content delivered a warm, culturally resonant narrative that authentically reflected the spirit of Kwanzaa while remaining true to Publix’s brand voice.
