Digital content strategies to support your hair brand marketing
How can your hair brand uplevel its marketing with digital content? As a beauty brand creative team, we’re always monitoring the latest digital content strategies that can give hair brands the best results. Here are some of our favorite digital content ideas that can do wonders for your hair brand’s marketing efforts. Before and after […]
5 ways to repurpose your beauty brand creative content
Good creative content for hair and beauty is a very powerful way to connect with your audience in a variety of ways. In our always-connected world, your customers can be found online in several places, and all with their own unique needs and expectations. We get it – finding ways to communicate your beauty brand’s […]
4 types of content you should be producing for your hair brand
Finding the right creative content for your hair brand can feel tricky. You know your audience is on social media, but what kind of content will engage them and turn them into loyal customers? Here are the 4 types of content that will get your hair brand noticed. 1) Branded Video – How-tos and Tutorials […]
Ways to cope with creative burnout
No matter how fulfilling your creative work is, burnout happens to all of us. Creativity is not an infinite resource, no matter how productive you normally are. It’s normal to see it ebb and flow. However, feeling stuck, bored, or overwhelmed with your work can take a toll on your mental and physical health. If […]
5 tips for beautiful product photography
Our brains respond to visual information instantly, so professional e-commerce product photography is a brand necessity. Strong product photos create an immediate connection to your brand and help your products stand out in online spaces. Investing in photography services for beauty products, fashion, jewellery, health products, or lifestyle products can give your brand a boost. […]
How different creative agency roles work together for your brand
From graphic designers to videographers to package designers and more, a strong creative team can benefit your brand. Here are a few creative roles you should know, and how they work together for your brand’s success. Creative directors Creative teams, big or small, are led by a creative director. A creative director holds the overall […]
What are NFTs and what do they mean for the creative industries?
It feels like no matter where you turn, everyone’s talking about NFTs. But what exactly are NFTs, and what do they mean for the creative industries? Here’s what you need to know. What are NFTs? “NFT” stands for “Non-fungible token.” An NFT is a unique, collectible digital file that can be anything from artwork to […]
Understanding copyright and usage rights
When you hire a creative, what rights do they have over the content they make for you? Who owns the intellectual property? These are common questions we get in our Florida creative agency, so we’re going to break down the copyright and usage rights basics you should know when working with a designer. What can […]
Get inspired by these 5 women creatives during Women’s History Month
March is Women’s History Month, and it’s the perfect time to celebrate female creatives in design and video. Here are some creative women who inspire us – we think they’ll inspire you too! Dori Tunstall Dr. Elizabeth (Dori) Tunstall has been the Dean of Design at OCAD University in Toronto since 2016, making her the […]